If you are a small business owner or entrepreneur looking to harness the full power of email marketing, then you have come to the right place. In this article, we will explore the best email marketing software for small business owners.

Why choosing the right Email Marketing tool is important?

I am going to talk about the three biggest reasons why choosing the right email marketing software is important.

First of all, it is important to choose the best email marketing software because it will help you generate more sales. It can have a big impact on the success of your campaigns.

Secondly, if you choose the wrong email marketing service for small business, you may end up paying a lot more money with terrible email deliverability rates & limited email marketing features.

Lastly, if you want to be successful in this business, then it is important that you choose a software that is user-friendly & offers integrations.

email marketing software for small business

6 Best Email Marketing software for Small Business:

  1. Sendy (Self hosted software)
  2. Active Campaign
  3. ConvertKit
  4. Drip
  5. Hubspot
  6. Mailchimp


Sendy is a self-hosted Email Marketing software, which will allow you to send trackable emails via Amazon Simple Email Service (SES). Users can send bulk emails from Sendy at an insanely low cost (10,000 emails at $1 only) without compromising email deliverability. Sendy offers Third-party integrations & Zapier. It has a clean and user-friendly UI, where you will get all the necessary features that a good email marketing platform offers including List & subscriber management, Bounce, complaint & unsubscribe handling, List segmentation, autoresponders, attractive templates, etc. Check Sendy reviews from G2.

Active Campaign

Active Campaign is one of the most famous Email Marketing platforms which offers great tools like Email Marketing Automation & Sales Automation. Their own CRM system manages leads & automatically manages sales and marketing. Please check Active Campaign features & pricing from their official website. A small business owner can easily opt for Active Campaign. Visit G2 to check Active Campaign reviews.


ConvertKit is an email marketing platform made for creators and small business owners. ConvertKit specializes in helping creators, bloggers, and small business owners build their audience and run a successful online business. ConvertKit makes it easy to create great-looking landing pages and forms with a simple drag-and-drop editor. You can also easily automate your email sequences, making it possible to send out personalized email sequences based on user behavior. Users can promote businesses, and sell digital goods and subscriptions via ConvertKit Platform. Their dashboard is pretty clean, well designed & easy to navigate. Everything is well documented & a non-technical person can easily go with ConvertKit.

Please check ConvertKit Vs Others Comparison if you are confused about ConvertKit or switching to Convertkit.


Drip is another popular email marketing platform for eCommerce, bloggers, and digital marketers. They are offering a wide range of tools like smart marketing automation, sales funnel, SMS Marketing, and intelligent segmentation & personalization. Check their pricing from Drip Website.


Hubspot is one of the well known email marketing software. Easy to use, free to start growing with lots of automation tools and robust features. It’s an all-in-one email marketing platform that includes Hubspot CRM, automation workflows, sales hub, website builder, customer service hub, operations hub, high email deliverability, drip campaigns, and many more. That’s why a small, medium, enterprise, or any kind of business owner chooses Hubspot as they offer almost everything to scale up a small business to the next level. Check Hubspot reviews from G2 to know why Hubspot is a better option.


Mailchimp is the most recognized & most popular email marketing platform in the world. Most small to medium business owners or startups go with Mailchimp for their top-rated email services & Free forever plan. Their interface is pretty straightforward & clean. It’s easy to use and has a variety of features and integrations that help businesses improve their email campaigns. MailChimp has become beloved by some of the most well-known brands including Facebook, Uber, and Spotify. But one of the drawbacks of Mailchimp is, they may ban your account if they find you just imported the list and start sending bulk emails. It’s because they require users to double opt-in (confirmation).

Final Words

Email is still one of the most frequently used methods of online communication, and it’s likely to stay that way for the foreseeable future. For businesses big and small, email marketing software has become an important tool in the arsenal, as it helps them stay connected with their clients through one of the most effective and direct forms of marketing available today. With so many options today, it is hard to choose the best email marketing software for your needs. So we have created this list of 6 best email marketing software that will help you to find the right fit for your business.