In the past decade, the marketing landscape has changed dramatically. Traditional marketing mediums like print and television have been replaced by newer digital marketing channels like social media marketing. This transformation has drastically altered the way marketers connect with their customers. One of the most common questions people ask about email marketing is whether it’s still relevant — and especially, does it deliver a better ROI than other digital marketing tools? As you well know, ROI isn’t just about money but also about time. Besides, more conversions mean more time saved for more important tasks. The good news is that email marketing delivers the best of both worlds. It offers a great return on investment while also saving plenty of time and energy.

Email Marketing has always been perceived as one of the topmost marketing channels that every business should invest in. Many B2B and B2C businesses now use email marketing as one of the focal mechanisms for engaging with their target audience on a more personal level. Where most businesses think that the other marketing mediums are the best investments, but email marketing is always a better investment. In this article, you’ll learn all about email marketing and 3 reasons why it is a great investment.

3 major advantages of Email Marketing:

1. Email Marketing is cheaper than other marketing strategies:

It’s true that email marketing is very affordable. Compared to Facebook Ads, or other digital ads, it is a total steal. If you don’t believe me, then try it out for yourself and see for a fact that it provides an excellent ROI. The bottom line is that email marketing is affordable and allows you to keep your business front of mind with your customer base. For small businesses on a budget, email marketing allows you to reach new audiences and maintain contact with existing customers at a fraction of the cost of other strategies

2. Email Marketing allows you to personalize your messages and content:

Making an email that is personalized and relevant to your customers is the best way to increase your email marketing campaign ROI. It can be as simple as including your customer’s name in an email or using content that they have previously interacted with on your website. If you’re going to send a newsletter in order to provide useful information for your customers, you should also include links to pages on your site where they can get more information or purchase items related to the content of the newsletter. On other Marketing media like Facebook or Newspaper, it’s not possible to personalize your messages and content.

3. Email marketing is more targeted, easier to track and measure:

Email marketing is more targeted, easier to track and measure, and can easily be integrated with other forms of marketing you are using. A targeted email campaign makes your message more relevant and interesting to your audience, which will help increase the number of people who click through. And using different Email marketing tools, you can easily track how your leads are responding, how many recipients opened your email, how many click rates you got, or how many replies you got for a specific campaign. With email, you can also segment your audience based on their interests and preferences, which allows you to deliver the most relevant and valuable content to the right people.

Final thoughts:

Ultimately, email marketing is great for building brand awareness and customer relationships. It’s also worth noting that email has many benefits over other types of marketing media as well. Because you’re not relying on a third-party service like social media or print advertising, your message is clear and on-point, which can make all the difference when it comes to making a lasting impression on customers. In fact, one recent study discovered that companies that implemented an email marketing program experienced a 53% increase in their sales within the first six months. Whether or not these findings hold true for your company, there is no denying the appeal of email marketing. The ability to send information directly to customers from the source means that the message is always clear and on-point, which can make all the difference when it comes to making a lasting impression on customers. We believe when it is done right, email marketing is always a better investment than any other type of marketing.